Split Testing and How it Influences Online Marketing

Internet marketing is becoming more and more vital in sales. Companies are discovering the wide range the net has of reaching people. The web can reach many more people in a day than a commercial on TV or the radio.

The difference between a successful online ad and one that fails is very small. Marketers are still struggling to find a formula that works. One way they are finding out more is through split testing.

Split testing is a sales tactic that tests two different sales pages, keywords, PPC copy and other online sales tools using an equal number of impressions to see which one converts more effectively. Split testing is one of the few research tools that an Internet marketer has at their disposal, so they use it quite readily.

In layman?s terms, split testing is basically taking two different ads with very minor differences and proving which one works more effectively. The minor differences can range from color or size text, to a certain phrase.

Split testing must last for at least a few days. The concept is to see which one accumulates more clicks, especially setting a milestone at 40 to 50 clicks. If for example, the ?Money Back Guarantee? ad wins, then you now know that the simple phrase may make a small difference. Now you must gauge where you should put the phrase. How about the beginning of your article? How about the end? Sounds like it?s time for another split test.

Once you have completed this technique, the marketer will find the highest performing ad. Split testing is also used in newsletters and sales copy, or anything else that helps increase conversions.

Because Internet marketing is in it early stages, much of what we know to do is based more on anecdotes rather than any type of science. Split testing utilizes some science, which is why it?s so popular.

Split testing is one of the few effective research tools that marketers can afford to use. However the process of split testing never ends and it?s the marketers who constantly use it that have the greatest success.

Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.